Normalizing brand names when importing affiliate data feed into WooCommerce

WooCommerce is great for importing data feeds into and using for your datafeed-driven affiliate store. However, one of the frustrations of using data feeds is data inaccuracy. We (datafeedr) try to normalize data before it hits our database, we can’t normalize everything.

That’s why it’s important for users to be able to normalize information before it gets inserted into your store.

In the normalizing brand names documentation article we just published, you can learn how to normalize all of your product’s brand names.

So instead of those new shoes you just imported being listed under the brand names “Nike Co.” or “Nike Inc” or “Nike International”, now they can all simply be listed with the brand name “Nike”.

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